Why should your business invest in online paid advertising?

Online paid advertisement is faster way to tap Google traffic and increase the visibility of your website and convert leads faster. There are umpteen benefits of paid advertisements like

1. Faster Reach on Social Media

With more than 2 billion users on social media and most of your targeted customers there, you would off course want to reach the maximum of your target customers. Organically, with efforts you can be visible to a greater section of your target customers in a long time. Compare it with paid advertisement, wherein you just set the target audience filters and reach 40-50% or even more of your prospects in a small time.

2. Much more cost effective than traditional forms of marketing

Online paid advertisements, specifically PPC ads works on a Cost Per Click metric. These are much less expensive than traditional forms of advertising as you are required to pay only when someone clicks on the ad

3. Reaching the right prospects and customers ( precise targeting of prospects)

Online paid advertisements can be precisely targeted to reach the right audience who are probable prospects of your services or products at the right time. Moreover with proper placement of ads, you can ensure that you get the brand visibility you require in a very short time. Owing to the huge prospect of reaching desired audience easily and in their desired time, online paid advertisements has seen a boom in the last few years. Around 84% of B2B marketers use online paid advertisements on Facebook, 41% of them use Google Ads and 18% of them use LinkedIn ads

4. Accurate estimation of the success of the ads

Social Media platforms offer great analytic tools which can help you accurately determine the success of any ad (clicks, impressions, click through rate, conversions and others). You can clearly analyze your ROI, modify the investment in campaigns, set new filters of geo and demographic targeting, based on conclusions of the campaign and even acquire the customer data to set further retargeting campaigns for brand recall and positioning.

Campaign tools like Google Adwords and Facebook Ad manager help you monitor the success of each campaigns with precision and help you close the loopholes in your campaigns to yield better ROI with every following advertisements

5. Allows you the opportunity to reach maximum users across different platforms

Paid advertisements provides you the opportunity to reach out to a huge number of users by simultaneously running ads on multiple channels like

- Facebook
- LinkedIn
- Twitter
- Youtube
- Quora and many more

This allows you to tap into the huge reserve of online traffic and get bulk of leads any time.
- Increases Conversion Rates

Paid advertisements has many benefits like
- Increasing visibility of start-ups in a very small time
- Generate new leads
- Increase conversion of customers etc.

Hire Dukami for generating maximum buzz of your brand and for increasing your customer list through paid advertisements.

Managing expectations in influencer marketing

Managing Expectations in Influencer Marketing

Influencer marketing is when organisations rope in influencers who may be a celebrity or an authority in the domain to promote the brand among its target customers.
Influencer marketing is the new mantra for business to carve a 'rags to riches' perception of their brands. But, influencer marketing as it seems is not a simple task because one needs to manage expectations at various levels.

Expectations of a business

The business expects the influencer to add their celebrity and influencer value to their products so that a greater customer base is attained. Not only that, in most cases, the aim is to brand a product as something trustworthy or eligible to be readily accepted by customers. Alongside, the business would like to tap into the large social following of the influencer.

The expectation of the influencer

The influencer on the other hand aside from the money he is making is conscious that the product/service doesn't downsize his stature or influencing value. Moreover, he/ she aims to increase his /her worth by association with the brand. Not only that, influencers may not always agree on a rigid script and may want more collaboration and agreement on what they want to get induced in the script. Not only that, influencers may also have different terms and timelines that would require management.

The Marketer's Expectation

As said before, any marketer with good rapport in the market would want somebody of the niche to influence for the company's products. Rather than a film celebrity marketing for educational products, they would expect some bigwigs from the educational field itself. So, that the brand's worth is not deflected or diluted or turned vague.

Expectations of the audience or prospects

The audience or prospects expect the product to hold good value if a top influencer promotes the product. So, an average product/service would be kind of betraying their expectations.

Cost Expectations

The influencer would try to demand as much as he perceives his influencing value to be. The organization would try to manage the influencer cost so that budgets for further promotions and advertising is present. The marketer would expect the influencer value induced in marketing to substantially increase demand for the product/service. The customer would expect the cost to be optimal, not very high, but the product/service quality to be great.

Advertiser's Expectations

The advertiser would expect more costs from the company to reserve top slots for advertisement and creative inputs as doing otherwise would negate the influencing value that can be created. Hence, with every influencer, even the advertising costs go up. They would expect maximum visibility of their ads or video or posts.

Social Media Expert's Expectations

For influencer posts or videos for Generation Z, Social Media Experts would prefer more of Instagram than Facebook or Twitter. Hence, channels of distribution would be restricted and focussed by them. Their expectation would be that the influencer truly caters to the audience segment.

So, influencer marketing is more like managing a lot of expectations, having clarity of what to expect from which section, and then moving forward. The influencer must be provided brand guidelines and the business should clarify the expectation they are having from the influencer. The Creative Unit, Advertisement agency, and social media agency should be clear as to how to position the influencer, and through what slots and social media channels, and at what costs. Proper sales and marketing metrics for analysis must be there in place to assess whether the desired business expectation is being achieved or not. The investment should be in a manner that returns are good for all the parties involved.

How Digital Marketing can help your business grow quickly?

Have you ever thought what was wrong with the days when only brick and mortar shop was the only way of selling?
Let me explain.
Your target customer had to physically visit your store for knowing about your services suffering the vagaries of rain, storm, weather and so on .

Customers in other areas where you were not known seldom reached your product/services
You had to invest huge on advertising billboards, media and others to create brand awareness.
You could reach out to only specific few areas or specific groups of people at a time
Brand recall was tough as you could not reach out to customers consistently owing to distance and cost involved.

Well, these are just a few of the numerous hurdles with brick and mortar shop.
Digital Marketing came as a boon for marketers , customers as it deftly solved the problem of time, reach and investment in marketing. Now , your brand could be visible to anyone, anytime in half the cost of other forms of marketing.

Lets analyse in details how digital marketing helps businesses grow rapidly in a short span of time.

Wider Reach attained without much effort

Lets know how many people make searches for buying a product or service. According to Datareportal
(a) More than half of the world uses Social Media
(b) Approximately 4.57 billion use internet globally

Almost half of the world population is logged into internet one time or other. So, the reach of internet is massive. The best part is that you can reach to any number of people you want within fraction of seconds and with few clicks. The widest reach and maximum visibility for your brand can be assured only and only through digital marketing.

Turning Strangers into Customers more quickly

You have created a damn new website, displayed your products in grandeur and have employed seo strategies to secure a top slot on the search engine. Over a small period of time your website gets indexed, you get promoted on social media platforms and then a magic happens!!. Anyone searching for a product of your portfolio lands on your website with a few clicks, knows more about you and in few online interactions finally agrees with your price and becomes your customer. So, you reach out and interact with your audience, wherever they be around the world in a few minutes and with few clicks. This would have taken many days in the nostalgic brick and mortar days.

Brand Awareness and Brand Recall Made Damn Easy

Remember the old days when for brand recall or making people remember about your brand, you had to hire an expensive advertising agency , pay for media slots on TVs and films or in Newspapers  and then your brand was visible. If you had to reach out multiple times , you had to multiply your investment. Even after that, you didn't have an accurate estimate of how many of your customers viewed your show. Digital Marketing has made brand recall so easy that even a novice in the field can appear infront of their customers multiple times with specific messages of their brand. You need not invest millions, just a little amount on creating a good video, newsletter or ad campaigns and then spread through various social media platforms, online video platforms and through various portals and forums. At half of the investment cost and in half the time, you are able to reach out to twice the audience. And the best part, you are able to accurately estimate how much brand awareness and recall has happened through analytics data.

Helps in Educating Prospects and in Quicker Lead Generation

With content marketing, an essential part of digital marketing you can guide customers through the buying funnel. This helps in better lead qualification and quality leads generation in a short time. The only thing that you need to know is map out at which stage of the marketing funnel the customer is in and serve him/her content accordingly.

Can be done through multiple devices from multiple locations

Digital Marketing assures you the complete freedom to market your brand and grow your business by removing location and device constraints. Whether you have a Smartphone, tablet, laptop or desktop, you can immediately promote your product/services with a simple tweet, post, blog or ads. Now, you need not think how your brand would be visible to the customers in Bay Area, Santa Monica or Pasadena. You can customize your brand messages for multiple locations at the same time.

Various Options of Marketing

Digital Marketing is not a unitary marketing method. It helps businesses register growth through multiple ways like

(a) Search Engine Optimisation
Search Engine Optimisation refers to strategies and corresponding techniques to appear in top searches of Search Engines. So, if you are an application development company and someone types in search " application development", you would have a chance to appear on the top of that search through proper SEO strategy.
What are you gaining?
Clicks and visitors to your website who would see your service and hire you.

(b) Social media Marketing
It involves using social media platforms for promoting and marketing your products/services.
You must be thinking how you do it?
Well, create beautiful appealing posts of videos, news, information and others and regularly share it on social media platforms like Facebook, LinkedIn, twitter and others. You get chance to have brand awareness, brand recall, invite engagement with your products and services, invite discussion thereby driving personalization of your brand and a lot more.

(c) Pay- Per Click
Through pay per click, you are able to run multiple ad campaigns and have your website appear in various search results of multiple search engines like Google, Bing etc. You can register sudden surge in traffic or conversions or increase brand awareness within the shortest time with PPC.


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