Why should restaurants use Digital Marketing?

Digital Marketing for Restaurants; Why it is important??

Let's start with a few facts and stats about the restaurant industry

  • 90 per cent of people research about the restaurant before eating out there.
  • 57 per cent of people went through restaurant sites to select where to dine
  • 33 per cent of people read reviews of others who have eaten at a restaurant before dining out there.
  • More than 1 billion people visiting restaurant are influenced to select a specific restaurant through online marketing

I believe these facts are enough to suffice anyone as to why they should invest and take care of digital marketing for restaurants. Let's come to the set of digital marketing activities we need to undertake to market your restaurants properly.

Without saying it goes that your website is the biggest marketing asset

Let's put ourselves in customers' shoes and think about where should I be taking my family or beloved or friends for dinner.

  • Of course, a place that is spacious enough to accommodate us all.
  • A place where the hospitality standards are par excellence.
  • A place where the ambience is joyful, relaxing and worth liking.
  • A place that offers the best in menus and a beautiful combination of varied tastes and flavours.

Now, think, how would a customer know about all the things that your restaurant is famous for or claims to be the USPs. Well, in the first go and without a doubt, it would be your website. Your website is the online branding tool of your restaurant.

The Essentials Of Your Website

Your website must have your dining or eating menu in clear legible language, the best images or shots from the interior or the exterior of your restaurant to let the foodies know what the ambience would be like. It should have clear details of when the restaurant is open and close. It should be carrying details of the reservations, happy hours, the seating arrangements and others. It is often said that if you have created a website that feels luxurious, your foodies would be expecting the best cuisines or that which can be called the epitome of luxury. According to a survey, 60 % of people already made up their perception of what the restaurant would be like from the website.

Make your website mobile-friendly

Think you are on the go and suddenly your dear one calls you up to fix a dinner place for two. Are you going to open your laptop or another device to search for the best restaurants, nearby? Off-course No. You are going to scroll on your mobile still driving the car. More than 58%of online traffic is on mobile. So, don't forget to make your website mobile responsive.

Web Designing elements are important; Delicious Images Matters

In the case of restaurant websites, good, appealing images of delicacies and dishes on the menu matter a lot more than other websites. It incites the appetite of the customers to select your restaurant. The aim of the website should be to attach to the sensory elements of your customers. After all, a restaurant is not just a restaurant, it is the sum of the smell, taste, feelings that your foodies go through and the exquisite delight that arises from the blend of ambience and good food.

SEO Investment is important

Well, after all the efforts you have created a great website that lures every customer to visit your restaurant once they reach your website. But the problem is that your website is not found on search engines in the top ranks. So, investing in SEO is important. Well, if you have no clue about what is SEO and what are its benefits, visit our blog - SEO, Why it is important

Reviews can greatly affect your restaurant business

Let's hit some statistics before we actually
delve deeper into how to use reviews for your advantage

  • More than 80% of restaurant-goers refer to reviews
  • More than 30% would avoid eating at a restaurant with less than 4-star reviews.
  • Just a half-star difference of a restaurant on a Yelp review rating forum can change the business earned by that restaurant, by a huge 27% (Foodbeast).
  • According to (Bright Local) 84% of customers believe in online reviews as much as they would believe in personal recommendations for making dining decisions,

You need to continuously monitor review forums and create a review page on your website for your restaurant. Not only that, you need to elicit reviews from customers who have dined at your restaurant. Well, when you are with Dukami, you need not think about all this. We undertake intense customer analysis, create your review questions and questionnaires and elicit a maximum response from your customers through emails and online review forums. We continuously manage the review forums to ensure that your review ratings are good and the feedback you get from reviews serve as internal audit points of your restaurants. With reviews acting as a major signal of the trustworthiness of your website, investing in online reputation management with us is a viable option.

Social media for enhancing restaurant prospect

Social media is a major source of generating traffic for your restaurants. More than 40% of people take recommendations on social media before deciding on a restaurant of their choice. Learn all about how Social Media is important for restaurants in our blog post- Social Media for Restaurant Growth.

Well, by this time, I believe you have come to know how much you can influence the foodies and the diners by kick-starting a potent digital marketing program. With us, you can be assured that you would gain year after year growth and establish yourself as one of the most famous restaurant points in your city.

Why should you use WordPess for your business website?

WordPress, the name sounds too familiar, right?

Yes, We are speaking about the same CMS which was launched in 2003 and now powers almost 40% of all websites in the world( link to https://kinsta.com/wordPress-market-share/). Let's have a quick peek into some real time statistics of WordPress ( Source: https://kinsta.com/blog/wordPress-statistics/#version-statistics)

WordPress has 60.8% share in the CMS Market

  • There are some 55,000+ plugins in WordPress Plug-in Directory
  • WordPress has released multiple versions with every new version carrying some new features or functionalities Well, we would never ask a business owner to blindfold itself and use WordPress for their business website without validating but from our experience we feel that WordPress is most suited for Business.
    Below, the reasons for using WordPress for your Business Website has been listed.

Free Usage

If you were running a business in the late 1990s, you would be knowing how difficult it was to build a website. You had to pay hundreds of dollars to your developer and needed to search for a good developer who could render your vision of how the website should look and feel. Matt Mullenweg and Mike Little revolutionized website development by bringing in WordPress. It is free to download and use.

What does a business require?

Cost cutting without compromising on delivery.
WordPress did just that. It practically made website building a minimal cost affair but the quality of the websites and the levels of customization that this CMS offered could be matched by only a few. With WordPress, businesses could customize any website to align to their business objectives and use the website as a promotional agent.

Easy to Install and Use

WordPress can be installed on any laptop or device within minutes without any compatibility issues or harm to the system. It doesn't affect the other software downloaded on the system. Extensive knowledge of the tool is not required for installation. So, any business willing to build a website can download and install it and need not require employing software support personnel for such.

Offers One Of the Best Support

WordPress has thousands of developers developing it and millions of customers using wordPress. The WordPress community is so large that for every minor or big issue , you can have someone to resolve it. For every issue small or big that can arise, there is a proper resolution documented by WordPress Support. If, by any chance, any business faces any issue that doesn't have documentation support, they can directly visit the WordPress community groups and type in their query. Multiple resolutions would be offered within no time. So, businesses don't have to dish out a hefty amount for supporting their websites.

Effective for SEO

WordPress has multiple SEO plug-ins like All in One SEO Pack,Yoast SEO,SEM Rush SEO Writing Assistant, Rank Math and so on to address each and every aspect of the SEO of your website. Just install some cool SEO plug-ins, activate them on your website and a part of your Search Engine Optimization is done. Yep! It's that easy.

Multiple Themes and Templates

WordPress has one of the largest repository of themes in the world. So, whether you have a business of food, travel, fashion or whether you are into heavy engineering, you would find themes for every industry type. You can install the themes with a click and get an appealing website truly reflecting the essence of your business.

Customizable features

WordPress offers one of the widest range of customizable features. You can customize blocks, images, carousels, buttons, forms, codes, header and footer template, fonts and hundreds of other elements to suit the needs of your business and drive aesthetic appeal to your website.


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