Digital Marketing for Restaurants; Why it is important??
Let's start with a few facts and stats about the restaurant industry
- 90 per cent of people research about the restaurant before eating out there.
- 57 per cent of people went through restaurant sites to select where to dine
- 33 per cent of people read reviews of others who have eaten at a restaurant before dining out there.
- More than 1 billion people visiting restaurant are influenced to select a specific restaurant through online marketing
I believe these facts are enough to suffice anyone as to why they should invest and take care of digital marketing for restaurants. Let's come to the set of digital marketing activities we need to undertake to market your restaurants properly.
Without saying it goes that your website is the biggest marketing asset
Let's put ourselves in customers' shoes and think about where should I be taking my family or beloved or friends for dinner.
- Of course, a place that is spacious enough to accommodate us all.
- A place where the hospitality standards are par excellence.
- A place where the ambience is joyful, relaxing and worth liking.
- A place that offers the best in menus and a beautiful combination of varied tastes and flavours.
Now, think, how would a customer know about all the things that your restaurant is famous for or claims to be the USPs. Well, in the first go and without a doubt, it would be your website. Your website is the online branding tool of your restaurant.
The Essentials Of Your Website
Your website must have your dining or eating menu in clear legible language, the best images or shots from the interior or the exterior of your restaurant to let the foodies know what the ambience would be like. It should have clear details of when the restaurant is open and close. It should be carrying details of the reservations, happy hours, the seating arrangements and others. It is often said that if you have created a website that feels luxurious, your foodies would be expecting the best cuisines or that which can be called the epitome of luxury. According to a survey, 60 % of people already made up their perception of what the restaurant would be like from the website.
Make your website mobile-friendly
Think you are on the go and suddenly your dear one calls you up to fix a dinner place for two. Are you going to open your laptop or another device to search for the best restaurants, nearby? Off-course No. You are going to scroll on your mobile still driving the car. More than 58%of online traffic is on mobile. So, don't forget to make your website mobile responsive.
Web Designing elements are important; Delicious Images Matters
In the case of restaurant websites, good, appealing images of delicacies and dishes on the menu matter a lot more than other websites. It incites the appetite of the customers to select your restaurant. The aim of the website should be to attach to the sensory elements of your customers. After all, a restaurant is not just a restaurant, it is the sum of the smell, taste, feelings that your foodies go through and the exquisite delight that arises from the blend of ambience and good food.
SEO Investment is important
Well, after all the efforts you have created a great website that lures every customer to visit your restaurant once they reach your website. But the problem is that your website is not found on search engines in the top ranks. So, investing in SEO is important. Well, if you have no clue about what is SEO and what are its benefits, visit our blog - SEO, Why it is important
Reviews can greatly affect your restaurant business
Let's hit some statistics before we actually
delve deeper into how to use reviews for your advantage
- More than 80% of restaurant-goers refer to reviews
- More than 30% would avoid eating at a restaurant with less than 4-star reviews.
- Just a half-star difference of a restaurant on a Yelp review rating forum can change the business earned by that restaurant, by a huge 27% (Foodbeast).
- According to (Bright Local) 84% of customers believe in online reviews as much as they would believe in personal recommendations for making dining decisions,
You need to continuously monitor review forums and create a review page on your website for your restaurant. Not only that, you need to elicit reviews from customers who have dined at your restaurant. Well, when you are with Dukami, you need not think about all this. We undertake intense customer analysis, create your review questions and questionnaires and elicit a maximum response from your customers through emails and online review forums. We continuously manage the review forums to ensure that your review ratings are good and the feedback you get from reviews serve as internal audit points of your restaurants. With reviews acting as a major signal of the trustworthiness of your website, investing in online reputation management with us is a viable option.
Social media for enhancing restaurant prospect
Social media is a major source of generating traffic for your restaurants. More than 40% of people take recommendations on social media before deciding on a restaurant of their choice. Learn all about how Social Media is important for restaurants in our blog post- Social Media for Restaurant Growth.
Well, by this time, I believe you have come to know how much you can influence the foodies and the diners by kick-starting a potent digital marketing program. With us, you can be assured that you would gain year after year growth and establish yourself as one of the most famous restaurant points in your city.